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Accepting credit cards is one of the most effective actions you can take to make your business more competitive and improve your bottom line.
Why should I accept credit cards?
How does accepting credit cards mean more business?
What about e-commerce?
How can I start accepting credit cards?
 Why should I accept credit cards?
Millions of cards carried in the U.S. by people who take their cards where ever they go—to the mall, on vacation, to the post office, out to eat, to the dentist and surfing the Internet. These consumers enjoy the convenience, the flexibility and the security credit cards offer.
For years, card acceptance has been expected at places like retail stores, hotels, restaurants and airlines. But today, consumers expect to be able to use their cards for a much broader range of products and services, including health care services, groceries, tuition payments, movie tickets and recurring payments such as cable or utility bills. And the list will only continue to grow.
As a result, businesses who accept cards are not only gaining more customers, they are gaining more loyal customers and customers who spend more. In addition, these merchants and service providers are gaining real bottom line benefits for their business.
 How does accepting credit cards mean more business?
Credit cards acceptance offers your business a wide range of benefits in terms of reduced operating costs and increased profitability, including:
- Increased Sales - Consumers can take advantage of specials, stock-up on the products and services they need most, and in the case of health care services, obtain treatment when it's needed.
- Faster Payment - With credit card transactions, you receive payment within 24-72 hours, improving your cash flow.
- Reduced Costs - You can save time on the management of billing, sending statements and tracking receivables, reducing your overhead and related expenses.
- Fewer Processing Problems - Reducing the number of checks you take in diminishes the likelihood of problems resulting from processing checks. So you'll avoid redeposit fees and the cost of processing additional transactions.
- Improved Customer Service - Consumers enjoy the speed, convenience and payment flexibility that cards provide. Card acceptance lets you accommodate these consumers and offer increased payment options with monthly, quarterly or semiannual billings.
Plus, we offer specific programs and materials targeted exclusively for your industry.
What about electronic commerce?
The Internet is certainly the future of shopping, and it's here today. We offer Authorize.Net, CyberCash, Verisign, First Data Corporation (Sure Pay) and SET (Secure Electronic Transaction) based transactions and we are compatible with ALL shopping cart and e-commerce solutions.
We are also compatible with just about ANY payment gateway system available. So if you're stuck in some bundled e-commerce package, you can still get the lowest price merchant account here. For example, we are 100% Yahoo Store compatible, get the store there, and get the lowest cost merchant account here.
How can I start to accept credit cards from my customers?
Spectrum allows almost any merchant that has not had a prior termination for wrongful activities to accept credit cards. Click here to start accepting credit cards!
(Sources: Visa Systems Panel Study, June 1996, Visa Quarterly Statistics,
June 1996, Visa Business Research and Reporting January 1996)
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